Phishing Campaign Builder
Design customized phishing simulations for your organization
Phishing Simulation Platforms
Enterprise Solutions
KnowBe4
Market LeaderStrengths:
- • Extensive template library (1000+ templates)
- • Advanced reporting and analytics
- • Comprehensive security awareness training
- • Industry-specific templates
Best for:
Large enterprises with complex requirements
Proofpoint Security Awareness
ComprehensiveStrengths:
- • Integrated with email security platform
- • Advanced threat intelligence
- • Behavioral analysis and scoring
- • Real-time attack simulations
Best for:
Organizations already using Proofpoint email security
Microsoft Defender for Office 365
IntegratedStrengths:
- • Native Microsoft 365 integration
- • Attack simulation training built-in
- • Cost-effective for Microsoft shops
- • Automatic employee enrollment
Best for:
Microsoft 365 environments seeking integrated solution
Cofense PhishMe
SpecializedStrengths:
- • Phishing-focused expertise
- • Real-world threat intelligence
- • Incident response integration
- • Advanced analytics and reporting
Best for:
Security-focused organizations with mature programs
Small to Medium Business Solutions
Terranova Security Awareness
User-FriendlyStrengths:
- • Easy setup and management
- • Good template variety
- • Affordable pricing model
- • Multi-language support
Best for:
SMBs with limited IT security resources
LUCY Security
FlexibleStrengths:
- • On-premise and cloud options
- • Customizable scenarios
- • Multi-channel attacks (email, SMS, USB)
- • Good value for money
Best for:
Organizations wanting flexible deployment options
Open Source & Budget Options
Gophish
Open SourceStrengths:
- • Completely free and open source
- • Self-hosted control
- • Active community support
- • Customizable templates
Considerations:
Requires technical expertise to set up and maintain
King Phisher
Advanced UsersStrengths:
- • Professional-grade features
- • Extensive customization options
- • Advanced reporting capabilities
- • SSH tunneling support
Considerations:
Requires significant technical expertise
Implementation Best Practices
Pre-Campaign Preparation
Legal & HR Considerations
- • Get executive buy-in and written approval
- • Coordinate with HR and legal teams
- • Update employee handbook and policies
- • Plan disciplinary action guidelines
- • Consider employee privacy concerns
Technical Setup
- • Whitelist simulation domains
- • Configure email security exceptions
- • Set up landing page hosting
- • Test delivery and tracking systems
- • Prepare incident response procedures
During Campaign Execution
Monitoring
- • Track email delivery rates
- • Monitor click-through rates
- • Watch for credential submissions
- • Log incident reports
Real-time Response
- • Provide immediate feedback
- • Deliver just-in-time training
- • Handle user questions quickly
- • Manage false alarms
Quality Control
- • Verify simulation realism
- • Check for technical issues
- • Ensure proper data collection
- • Maintain campaign integrity
Post-Campaign Analysis
Key Metrics to Track
- • Click rate: Percentage who clicked malicious links
- • Credential submission: Percentage who entered credentials
- • Reporting rate: Percentage who reported suspicious emails
- • Time to click: How quickly employees clicked
- • Repeat offenders: Employees who failed multiple tests
Follow-up Actions
- • Provide targeted training to high-risk employees
- • Share results with leadership team
- • Update security policies and procedures
- • Plan next simulation campaign
- • Recognize employees who reported simulations
Ready-to-Use Campaign Templates
Beginner-Level Templates
Fake Gift Card Promotion
Subject: "Congratulations! You've won a $100 gift card"
📧 Generic IT Support Request
Subject: "Action Required: Verify Your Email Account"
Fake Package Delivery
Subject: "Package Delivery Failed - Click to Reschedule"
Advanced Templates
👔 CEO Urgent Request
Subject: "Urgent: Need wire transfer completed today"
🏦 Sophisticated Banking Alert
Subject: "Security Alert: Unusual activity on your account"
📄 Document Collaboration
Subject: "John shared 'Q4 Financial Report' with you"
Campaign Success Benchmarks
Click Rate Target
Credential Submission
Reporting Rate
Average Time to Report
Download Phishing Simulation Resources
Get the complete phishing simulation training guide and campaign tracker.